Credible Blogging begins with Leg Work
I remember back during my Mass Communication class in High School when my school newspaper advisor told us during a class lecture that at some time in our writing future, the subject of naming or not naming your “sources” for stories would turn our journalistic integrity into a slippery slope towards the negative, and the background work of our judgments to name or not name a source would play directly on our credibility as writers. Journalist have gone to prison and even been banished as if they had the Black Plague for misinformation and dishonesty in their writings.
And that simple premise of “watching your back” seems to make a lot of sense in today’s fast paced, electronic world of libel and slander where even a tongue-in-cheek reference can land you deep within a mountain of litigation, and then quickly, you and your writing integrity could be sent sliding down the dark side like a mudslide even if you are totally right. Because that is essence of the culture today. Injury someone emotionally or physically and some of the first words out of the mouth of the general public is “I will sue you!”.
So dotting your “i’s” and crossing your “t’s” takes on a bigger role in the 5-second media world we have today. This weekend I was reading a very sordid and tangled web of “sources” and “unnamed sources” in a small series of blog postings by the New York Baseball Digest blog posting by Mike Silva. And while I was reading this account out of the New York area, that class discussion over 32 years ago about sources came quickly to mind.
I was brought up on the old A P style book of journalism. Heck, back then it was the bible every Evening Independent Sports Correspondent and staffers used as a foundation for our story stylings. And it suddenly came to my mind the old teaching of where if you make a statement associated with a source without credible sources or information, your stories foundation might crumble and not withstand a storm of controversy.
One of the first thing I remember being taught was the fact that when you name sources or people with knowledge of an event, it is in your best interest to have two solid forms of evidence or information before even quoting one of them in your story. The reasoning for this method is to give your information a solid foundation so if you are questioned or receive a nice little legal writ, you have a secondary source that adds to your credibility on the subject matter.
Accuracy and credibility are the two of the founding cornerstones of retaining a loyal band of readers online. If they can get a sense of trusting your writings as the truth, then you gain readers and hopefully more web views of your postings. And maybe that is why it is so upsetting when I see a blog with half-baked writing principles and mis-guided information you know are half-truths at best.
Most of this simple misguided energy can be corrected with a simple credible source for your information. Some guy named “Joe Schmoe” who tended bar in such and such a club and overheard a conversation by player “A” and “B” about an event or something in regards to the Rays is considered “hearsay” at best unless you have a second person who heard or saw the same event.
RRCollections Joe Nelson2009
An great example of the right way to document and solidify your sources was with the rumor I heard from a Rays player about the Tampa Bay Rays using their old 1998-99 Devilrays multi-colored logo jerseys during the Sunday July 12th afternoon game against the Oakland Athletics. I first heard a hint of this rumor back in late May 2009 by a player after a game, and I decided to dig a bit deeper into it before bringing it out into the light. Just because I now had one source doesn’t make the rumor a “truth” yet.
I first got a confirmation from a member of the Rays field staff and another player as an additional source, but decided it might not be good to use them as my source. I do not like to use players as sources of information because they could decide to “clam up” and I might not ever hear another good morsel of information to track down. So I contacted someone within the Rays front office who deals directly with marketing and promotions and asked them to simply confirm or deny the spreading rumor. As soon as he got back to me, that rumor quickly transformed into a fact, and I posted a Tweet about the upcoming event.
And because I had more than two sources to verify the possibility of the old “Rainbow Devilrays” uniforms were going to make an appearance again in that July contest. This in-depth fact checking into the rumor gave me credibility about the event. And that is the one thing most people forget when they write online. Sure I can say almost anything about anyone on the team and maybe no one will call BS on me, but that is not the issue. Staying within the truths and admonishing the lies is the job of publications like the National Enquirer or Star Magazine, not the general blogging public.
If NYBD want to idolize those publications and style themselves in that realm of journalism, then go for it. But they have to be reminded that there are hundreds of websites like that all jockeying for the same morsels of media fodder. With every slight of hand missed fact and negative comment posted, the negative mountain is building around them. I know I would rather be the guy who will give his honest opinion and facts about an event, and I do shy from some of the “hot topic” stories around the league at time because I do not want to be 1 of the 2,000 people writing about the same thing day in, and day out.
We hear almost daily about some blogger somewhere who has given “fake” or mis-guided information and it in turn tends to affect all of our credibilities. But that doesn’t mean the “mainstream media” always follows the Golden Rule either. With the advent of sites like Twitter and the other social networks, fans can get a snippet of information in the flash of a camera bulb and minutes before the “paid” media.
And that can be a slap in their faces at times. I posted a Twitpic of Pat Burrell’s new 70′s butch mustache during the 2009 season and also few “first” pictures of new Rays reliever, Jeff Bennett before the local media even reported it online. Here I am an unpaid and unsolicited fan got the scoop.
NYBD made some critical errors when they did not get secondary sources checks on their quotes and information before posting it. Sometimes it is difficult to get that information, but if you can not prove it is 100
, then it is a rumor. Blogs take a beating every day from the Media sources throughout the country as being slanderous and libel within an inch of their collective lives. For us to gain the credibility and the trust of the readers, we sometimes have to take it a notch above and sweat a little more for our information.
Anyone can write a rumor.
Anyone can create a mis-truth and start to perpetuate a lie. But if you really want to be known for your writings, do the leg work, strain the eyes to see beyond the words and ask the simple questions. Some times, the answers you get from a source can make your day. Other times it can disappoint and frustrate you. But every once in a while you get a tasty morsel and you do the work and build it into a credible masterpiece and then you can bask in the limelight and know you did it right……..the first time.