Sternberg Still “Staying the Course” of the Rays Ship

The assembled Media mob down by the Rays dugout before this game merited a quick look. You usually do not see this many assembled media talking heads without reason. Then I saw the trademark sweater, the smile that radiates towards the Trop roof and immediately knew Rays principal owner Stuart Sternberg was holding court with the media minions.

On tap this day was a bucketful of concerns within the Press Box about subjects like the possibilities of Rays Vice President of Baseball Operations heading to his Houston hometown to head up the new Astros future. Also on the minds of the media was if the Rays would be “buyers or sellers” before the Trade Deadline at the end of the month.

Sternberg just showed his pearly whites, tap-danced a bit for the assembled crowd and really again made the masses fall in love with him all over again. That is the mark of a great salesman. Using his charm, personality and a bevy of great information and background materials, Sternberg tames the Media beasts once again.

Sure he might not have stabbed an issue in the heart like the attendance concerns or about Friedman, but he also did not skirt the issues at all. Some of the things that came out of Sternberg’s mouth did follow the Rays “ party lines” and did not surprise me in the least. But others comments did pose a slight concern, not in their rhetoric or presentation, but what was not said by Sternberg.

Still it is always refreshing to get the words straight from the “horse’s mouth”. Sternberg was asked about items like the Rays downward trend in attendance figures, if the Rays have the fiscal resources to “upgrade” their team before the Non-Waiver Trade Deadline.

His comments on the Rays struggling attendance was refreshing since one local media source seems to want to force-feed the public the attendance figures every night. Sternberg’s statement actually instilled a bit more confidence in me that the Rays owners is really here for the long haul, not a possibility of selling the team and moving onto more fiscally “greener pastures”.

To be frank as I can about it, I’m really not focused on the attendance. I’m tired of thinking about it, talking about it, and I know you’re tired of asking me the question and most importantly, everybody is tired of hearing about it. It’s really all about what’s going to be is going to be and what it is what it is. The numbers coming through what they are and I don’t anticipate talking about it or focusing on it at all this season or any time in the near future after that.”

Refreshing to hear an owner talk straight from the hip and not sugarcoat, project pessimistic intentions or evoke a sense of entitlement that fans flock to his stadium. Sternberg has always remembered that this town is a tourist-based locale, and with that comes fluctuation in the fan base, community monetary flows. There is a presence of support, a foundation to build on that is solid, plus his focal group, the youngsters growing the Rays tradition are maturing.

But so many are focused on the end of the month Trade Deadline, and Sternberg had a few great sound bytes on that upcoming event in the season:

 “There’s resources in money and resources in players. A lot of that depends on what player you’re willing to give up and how much money you’re willing to spend. Sometimes you can spend less and give up more players. So we are always willing to expand resources, but it’s a question of what we get back and where that puts us. It’s certainly difficult doing that in our division more so than some of the other divisions and competing with the teams that we can compete with and have to beat.”

This comment by Sternberg might seem more versed in risk management assessments and terms than baseball, but you get the jest completely. The Rays are focused on getting a good return on any investment, trade or salary dump. With high profile Rays players like B J Upton, James Shields and possibly even Andy Sonnanstine on several M L B team’s radar, the return has to justify the decision.

Here is where Sternberg and his henchmen Rays President Matt Silverman and Friedman have excelled in recent seasons. They understand the power of the trade, and use it to their advantage. You only have to look at the trade of Rays starter Matt Garza before the Spring of 2011 to see the team is committed to getting a return that develops into a positive flow.

In that transaction the Rays got their “legend” Sam Fuld, outfielder Brandon Guyer and a future starting shortstop who has seen his stock as a top prospect rise repeatedly this season towards a Top 10 spot. Interesting enough, one of the players the Rays trade to the Cubs, outfield speedster Fernando Perez has already been cut from the Cubs system.

Then someone in the Media addressed the elephant in the room, the Rays stagnant stadium situation. This is where Sternberg really shined and provided a beautiful oratory on his thoughts, direction and true feeling as both an owner and fan of this frustrating issue:

We’re not changing anything at this point. I’ve tried everything. People know that. We hear it all the time, we’re winning on the field, we’re putting a good product out there, the place is inviting, we’ve got concerts, we’ve got the second most affordable team. There’s not much else to be done at this point. It’s baseball here. I believe in the game, I love the game. And just like (Tampa Bay Lightning owner) Jeff Vinik loves hockey, or the (Tampa Bay Buccaneers owners) Glazers might love football, you follow your passion and you put everything into it that you possibly can.”

But I think his last comments of the day after almost 20 minutes speaking to the media speaks volumes on his intentions and his focus surrounding the Tampa Bay region and baseball:

 “There’s nothing more perfect than having it all work here right now. This isn’t about putting up Sternberg’s palace, or my idea of a perfect ballfield. The concept when we first came here was that we were extraordinarily confident we were going to make it work. Winning the American League East twice out of 3 years, no, not necessarily. But be competitive. So I went in with this mindset and said Okay, great, we’re going to be friendly, prices are going to be great, we’re going to fix the place up, put all the dough in here and you know what, were also going to win. So I think it surprised each and every person here, but this is what it is. And we’re still going to keep going at it day after day and doing the best we can.”

Touch e` Stu. Spoken like a man, a confident business owner and beyond all of that a honest baseball fan. We are lucky to have someone like this pulling the reins on this organization. Sure he wants to make a profit, show a positive gain both in resources and even fan commitment, but he also know the product will sell itself.

Baseball fans around the country know the Tampa Bay franchise is a hidden gem with boatloads of potential and possible moments. Sternberg is the man at the top of the heap, the guy who ultimately decides the direction of this franchise…He is the perfect person to help guide this currently turbulent Rays ship through the shallow Tampa Bay shoals and sandbars unharmed before emerging into the crystal blue waters where smooth sailing will be par for the course. Oh Captain, my Captain.

2 Comments

Glad to see you back, in whatever manner you might find best suits you these days.
Hopefully your boys have a lot more fun up their sleeves for you before the season’s out.
-Keleigh

Keleigh,
Life just caught up to me a bit and took my breath away for awhile. I have never slacked off like this since I started writing again and it showed in my posts. Just had to get the mind focused, put in the right direction and off we go again…varoom, varoom!

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