Further Downward Spiral of the Marlins
I am not sure if it is politically correct yet to call them the “Miami Marlins” or do we still have to introduce them as the Florida Marlins until April? No matter which name is appropriate for the moment, the air in South Florida is becoming a bit foul recently, especially since the leaking of the Marlins newly proposed uniform and logo designs. They look and smell more like a forgotten pail of fish than the christening of a new Marlins era.
I commend the franchise for their want to change their public image and bare footprint in the Miami as the club nears their new stadium unveiling ceremony this April. Some would warrant the passing of the famed fish logo into the deep Atlantic abyss.
This redesign, the team’s transition from the famed Fish has so far gone from a fresh and vibrant transformation into something more mundane and muddled. It has begun to smell more like a forgotten and rotting Marlins carcasse. Why would the Marlins ownership and front office leave the pleasantries of the comforting Florida pastels and color palette and dive deep into this proposed logo and uniform monstrosity.
Bits and pieces of the Marlins intended 2012 changes to the franchise’s “look” and “feel” have leaked out into the cooling Florida air. Some have been greeted with consumer disdain and utter confusion on why the team took a 180 degree turn and sprint from their original aquamarine and grey undertones which typically were more “Miami” in concept than their present proposed Marlins re-creation.
The Marlins surely decided with great excitement and anticipation that their upcoming name change which would facilitate them dropping the “Florida” moniker and embrace their “Miami” community would become an enormous merchandising opportunity. But in my opinion the team went from heroes to zeros in nanoseconds when they lost their touch with their locale’s vibrant color scheme.
I know the Merchandising arm of the Marlins wanted to capitalize on their budding new look and surge forward in the MLB merchandising ranks just like the Tampa Bay Rays franchise experienced when they redesigned their uniform and logo back in November 2007. Possibly the huge success in merchandising sales combined with the Rays vibrant new logo and club colors warranted the Marlins wanting to ride this same merchandising and imagery wave.
This new Marlins concept is right up there with the Chicago White Sox old shorts and radically modernistic logo back in the 1980′s. Both quickly found themselves in the collectible piles, never to see the light of day again on a MLB field.
This new color scheme seems to solidly embrace more the hues experienced during those dreaded January-February Florida cold spells that try to yearly ruin our early Spring citrus/strawberry harvests. The Marlins uniforms remind me of color combinations from their “home” uniform which has the complexion of an orange on the tree as soot slightly covers the citrus and their “away” jersey reminds me of the accompanying blackening clouds that hang close to the crops perpetuated by the hundreds of smut pots littering Florida groves.
This uniform color combination looks great upon the Baltimore Orioles players because of their storied bird’s own color palette, but this color doesn’t seem to embrace or celebrate the magic that is the highly Hispanic region of South Florida.
The scaling back of the team cap logo into a more futuristic “M” doesn’t do this highly vibrant region any pure justice. It is just doesn’t convey the Florida region with any clarity or gusto. The design needs more Mojito and less dismal. Why in the name of Bud Selig did the club have to go and look more like the San Francisco Giants than the “Fun in the warm Florida Sun” Marlins?
I embraced the initial prototype Marlins logo when it was first introduced. It seemed to fully comprehend the Miami vibe with it’s art deco style lettering and that majestic Marlin making its jump along side the classic “F”. The new cap design doesn’t speak to the Florida mystic like the first version. It is a pity a franchise that has celebrated 2 World Championships has to feel this kind of ridicule or embarrassment, but it is definitely warranted.
I understand change has to happen and the Marlins uniform and logo will change with their surrounding environment, but how in the heck did this color pattern realistically emerge as a possible alternative? I just want to know if Marlins Manager Ozzie Guillen is re-thinking his invlovement with the club not wanting to look like a Grim Reaper or the Great Pumpkin in the dugout. I can’t wait to hear Ozzie speak on this topic.
From Little Havana to Coconut Grove you know the Marlins faithful will feel the urge to revolt, throw their opinions skyward hoping someone in the Marlin’s lofty tower will heed their concerns. Calling this design hideous is too lean a word. The Marlins hopefully have a back-up plan, a proposal that might unite and reconnect their community with the team. If not, the Marlins franchise might not see their vision of an increase in attendance or a resurgence in merchandising come to fruition in 2012.
The Marlins have to own up to their error now or face the possibility of a further disconnection with the South Florida communities that make up the Marlin’s fan pool. This is not to suggest the team needs to go over-the-top in their color analysis, but the present compilation will make an immediate disassociation between the ball club and their community.
I wish the Marlins fans luck. If this uniform change stays on track, you are going to need more than your I-pod earplugs to mute the laughs being heard in the stands around the National League. Possibly the worst MLB uniforms ever imagined. There is still time to tweak and change the prototypes, but that window is quickly closing. Maybe they are changing their name to the Miami Mundanes….It would fit the uniform changes.