Results tagged ‘ MLB Advanced Media ’
Well, one of the great perks in being a Tampa Bay Rays Season Ticket holder is the fact that we are guaranteed some of the promotional items that the team gives out during the year. So if I do not want to wait in the long lines for a B J Upton figurine, I always know I will get one with my Season Ticket bag before the All Star break. It was even better years ago when we used to get everything that was offered during the year, even the kids items for our collections.
I have every lunchbox that the team has issued now for 10 years, except one that was recently damaged by my room mates 8 year old when he was throwing the basketball back in my office area. But that is fine, because I have them because of my love for the team, and as a retirement fall back plan. Now I am not thinking that it will fetch even $30 dollars in 15 years, but it might be a nice collectible for Ebay someday for me to post and sell to an avid buyer.
But that is what a lot of Rays season ticket holder do with their stashes. After our bi-yearly cache of promotional items are given out, I have seen a influx of items posted on Ebay and selective sites for collectibles. Considering the rise in people wanting to collect these both as keepsakes and as assets for the future, the market is growing for Rays merchandise. But not everyone buys them to sell them. You have people like myself and a friend, Jeff McKinney, who has one of the biggest Rays collections of signed players baseball and collectibles in the entire Rays kingdom.
Some people collect because of their obsession and their love of the game. That is why I collect them and the autographs. Heck, I even have a used 2000- 2004 Rays on-deck circle in my house that I was given right after the 2004 season ended by a Rays employee. I also have a B J Upton figurine that says “Bossman Junior”, instead of “B J Upton” on the base. I do not know how many of those are in circulation, but I do know it is rare and I plan on keeping that until my death.then someone can sell it.
So with this new crop of 2009 promotional items still up in the air for the Rays, they sent out our yearly survey to the Season Ticket mongrels and asked what promotional items we might desire to see in 2009. I decided to give the public an insight into the items that the team is considering for 2009. The items that I voted for will be put onto the list in RED type so you can see where my mind is on these items. So let’s check out the types of things that the Rays marketing arm is considering for the fans in 2009.
I actually believe that this presentation, or turnkey survey I completed was a tool of the MLB Advanced Media section of MLB, and not the front office survey of the Tampa Bay Rays. But it really doesn’t matter who did it, or why, it is important that we get a chance to decide what we might see at stadium giveaways in 2009.
Here is the first grouping of items that the team has asked us to pick from in 2009:
Replica Championship ring
Commemorative DVD of 2008 season
World Series Cowbell
Replica of Championship Flag ( smaller version of AL Pennant flag to be hoisted on 4/13/2009.)
License Plate holder
Quite an interesting list here. I can imagine buying the license plate holder on my own, and what is with the idea of a championship scroll? Are we now competing in the ancient Greek division of baseball? The Replica flag of the Championship Banner is a close second for me, and I got a free World Series cowbell during the playoffs thank you very much. But the Replica Championship ring is something I would love to see. I have seen several other items like this that other teams have done in the past, and it would be a nice collectible, and maybe even a great party conversational item to have, even if it is a knock-off of the original ring.
The team then asked about children related items containing the likeness of our favorite overgrown smurf/ seadog Raymond. Here are the items for consideration for Raymond related giveaways for 2009:
Raymond Mr. Potatohead Doll
Raymond Hand Puppet
Stuffed Raymond Doll
Kid’s size T-shirt
Nesting Doll ( 3 egg shaped inner sections to complete one large sized doll)
Raymond small Pillow
Raymond Cereal Bowl
Wow, another fine mess of items for us to think long and hard about for 2009. I think the team had their hand enough up in Raymond this year and we do not need a hand puppet. The stuffed Raymond might be a great idea, but there are still 1,000’s of them in the Rays Team Store for sale and might corner the market on them.
A T-shirt is usually a easy way out of anything. People make T-shirts for simple and cheap advertising of their products ans services. Even Raymond is worth more than a simple T-shirt. The pillow is an interesting item, but might be a bad item if you get a kid who might have allergies because of the stuffing or materials. Unless the pillow is 100 percent hypo-allergenic, it might pose a small public relations night mare on the backside of it.
The cereal bowl is another close tie for second here. Who would not want to eat a bowl of cereal and see Raymond’s big nose poking out after you eat all the Raisin Bran in the morning. But the one item that truly caught my interest is the nesting doll. I got one a few years ago of Ichiro when I was in Seattle for a Rays series. It has been a great conversation starter because no one has even seen one before in Tampa Bay. It is mostly a Far Eastern influenced item, but I love my Ichiro one to death.
But the Raymond Mr Potato Head is by and far the best item for the kids. I can see someone’s kid playing with it in the stands during the game, or even in the car on the way to the ballpark and it take s a huge amount of stress off the parent at the time. I have attended the game with a group of 4 kids ranging in ages from 5 to 12 , and the attention span of those kids is about less than 1 full inning of play. Thank God for Nintendo DS.
The next section that they wanted us to consider was “Rays” branded items. This would include anything that would have the “Rays” logo or symbol on it, or be realted to any MLB award or property. Here is the list of items that were presented to us:
Carlos Pena Gold Glove
Dioner Navarro Mini Catcher’s Mask
Evan Longoria Rookie of the Year figurine
James Shields Magic Set
Carlos Pena Catwalk Pinball Machine
Carl Crawford Wind-up Toy
Talk about a wild set of items. Just look at this list and you will see a total gambit of items that might amaze and confuse you. Now the Carlos Pena Gold Glove item was an instant hit in my book because of the significance of it being the team’s first Gold Glove ever awarded to a player. This is one section where I thought two items should be picked, with the Gold Glove item tying for my selection.
The Dioner Navarro mini catcher’s mask was a wild item, but mostly a secondary item to me. It might be a better item in 2010, after he has established himself a bit more in the minds and eyes of the MLB and the Rays faithful. The Carl Crawford wind-up toy is just not right. Seriously here, I would be ashamed if I had to present that toy to a kid. It would be broken in 5 minutes and then you have a crying kid in the stands and an upset parent……..Bad choice from top to bottom here.
Carlos Pena Catwalk pinball machine certainly sounds like a wild game, but how can you configure the Trop’s catwalks into a game and still have some sort of motion and flippers in the game? This might be a wild item to see firsthand, then a better decision can be reached about it. Now when did James Shields become a magic guy? This is another one that puzzles me. Is Shields a closet magic guy who has a top hat and a rabbit at home? I actually think this won would be better to make itself disappear before we even see it for the first time.
But the Evan Longoria Rookie of the Year figurine should be on the list of 2009 promotional items period. This is a no-brainer. The guy might be our first “Rays” home grown Hall of Famer by the time he is done playing baseball. This is a fantastic item for a super guy who exceeded expectations and rode the victory train all the way to the World Series with the team. To say this team should not be on the list of giveaways would be a true crime.
The next section is probably the most popular items given out during the year by the Rays. The figurines are considered the holy grail of stadium giveaways, and the team has a great set of names to consider for 2009.
Joe Maddon ( 2 )
Matt Garza ( 3 )
David Price ( 1 )
Dioner Navarro ( 4 )
Considering the team usually gives out 4 of these a year, I picked my top 4 choices above. The selection of these is not too hard considering the type of year each of the selections had in 2008. But some of the selections might also be a bit premature for 2009. I truly think that Jason Bartlett did an amazing job helping us upgrade our defense in 2008, but I also feel he is not the main reason, and by posting more errors than any other time in his career doesn’t give a guy a bobble head.
Dioner Navarro would be a great choice. He had grown a lot in 2008 to become the type of catcher the team can count on for years down the line. He is also becoming a team leader in the clubhouse and behind the plate and is fulfilling his destiny when he was drafted in the 1st round by the New York Yankees.
Matt Garza as a bobble head would be a great and fitting salute to his confidence and his strength in the playoffs for the Rays. Garza rose above and beyond in 2008 after having a few bumps in the road to become a superstar pitcher in the making for the Rays. Maybe a bobble head with him clutching the ALCS MVP award would be perfect.
Both Joe Maddon and David Price deserve a bobble head/figurine. When Maddon was first selected as the Rays Manager, I was not in the group who was totally happy with the selection. But in the first few months of the season, I got to see how the guy worked and how he ran his team and he got my respect and I have been a true believer in his system. His low key approach has worked for him because his players’ and his staff have total confidence and respect in the way he runs his ship.
David Price, what can you say about this guy. He said in the Spring of 2008, that he expected to be with the team by the end of the year. He also said he was going to work hard and make the decision hard for them not to bring him up sometime during the season. He also stated he loves the pressure and strives on it. All three statement became what came to believe was David Price.
He went above and beyond on the diamond, and was a pleasure to talk with and see interact with fans on the sidelines during the 2008 season. He is going to be a the pre-season favorite for the 2009 Rookie of the Year award, and it just might be his to lose during the season. But the former Vanderbilt star is also smart enough to know that anything can happen a a 162 game schedule……but he should have his own figurine late in 2009.
You notice I did not even consider Evan Longoria for this figurine section because I am confident the Rays will do a Rookie of the Year bobble head/ figurine. If for some reason, the team doesn’t take into consideration that Longoria is our first representative to win the ROY, then maybe they are missing the entire boat here on any of these items for 2009. If the Rays do not include a Longoria figure somewhere in the 2009 promotional schedule, it will be a error of judgment by the team’s front office and marketing department in a big way.
The last selection section that the survey asked us to consider was the Rays brand items. This has always been a selection of flags, caps and even coozies in the past. But the selections offered for 2009 ran a wide variety of items from the usual to the unusual. Here is the final list we were asked to pick from in 2009:
Rays logo License Plate Holder
Remote Control holder
Retro Team Card
Animal House style College T-shirt
2009 Team Card Set
Fan Designed T-shirt
I have to say that was another wild selection process. The first item, the Rays license plat holder was just a plain item that we could pick up anywhere during 2009. I think we need a bit more imagination in 2009. With that in mind, the remote control holder was a new idea and just might be a great item. I guess you have to see it first to consider it for the list. Is it a slip on “Rays-themed” holder, or something a bit more elegant.
I can’t believe I used the word elegant with the Rays. The welcome mat also seemed like a great idea, but might be a secondary item to be given out during the Boston series. I know, that would be cruel, but hey, We did sweep them 2 times in out house for the first time ever in 2008. The retro card set might be a great kid’s item, but not in this category.
The Animal House style T-shirt is a great idea. I would wear it, but then again I am a DTX fraternity brother. It would all depend on the design of the T-shirt as to if it would be a hit or miss in 2009. With hit or miss in mind here, the team card set and the calendar would either be a plus or a minus depending on the individual fan. Some people would love the idea, while others would see it as a lame excuse for a stadium giveaway and toss it in the trash or leave it in the stands after the game. It is a gamble either way on these items.
But the idea of letting fan submit a design for a T-shirt is actually a bit of a great P R move. Think about it, you would have both professional designers and even kids doing double time to present a prototype of the shirt to be distributed to the masses in the stands. How proud would a fan be that his print was selected either by the team or the fans as the item to be given out during the “Fandemonium” celebration during the last home stand of the season.
You could make the selection process for the design to be done online or even an in-stadium display maybe by Gate 3 with voting and balloting done during 3 home stands in the season. You could also then let the winning fan not only get credit for producing the work of art, but maybe do a Ceremonial First Pitch or an autograph signing during the day it is distributed to the Rays fans. You could make someone life by showing their talents and their abilities for everyone in the stadium to enjoy.
Well, here you go. the above was all the items that the Rays and MLB Advanced Media asked the Rays season Ticket holder to consider for promotional item for stadium giveaways in 2009. What is really amazing is the way that these items have changed over the seasons. Most Rays fans will remember the small 4 inch tall bobble heads given out years ago, or the floppy hats and trucker hats extended to the Rays’ mass population in the past.
Such stadium giveaways are special, and should be treated as such by the Rays management. Not only is it free advertising for the sponsor of the event, but for the team in the Tampa Bay area. Must we forget that when Rays Manager Joe Maddon was on his honeymoon in Italy, he actually saw and took a picture of a Rays fan overseas from the bay area. The team might never hit the plateau of some of our American League East brethren in total uniform and promotional sales, but we can start a trend where the Rays are no longer the bottom feeders in merchandise in the MLB.